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How Do You Keep Your Team Motivated as a Business Leader?

How Do You Keep Your Team Motivated as a Business Leader?

Uncertainty in the workplace can either make or break a team, depending on the leadership steering the ship. Insights from a Master Certified Executive Leadership Coach and a CEO reveal effective strategies for maintaining motivation. Learn why transparency is crucial and how celebrating small wins can keep morale high. This article compiles seventeen valuable insights from top leaders, starting with the importance of transparency and concluding with the power of trust and check-ins.

  • Transparency and Structured Optimism
  • Balancing Openness and Reassurance
  • Leading by Example with Transparency
  • Celebrating Small Wins
  • Clear Communication and Strong Purpose
  • Clear Communication and Short-Term Tasks
  • Open Communication and Regular Updates
  • Connecting Tasks to Larger Mission
  • Transparency and Celebrating Small Wins
  • Acknowledging Concerns and Empowering Team
  • Clear Communication and Small Wins
  • Weekly Wins Session for Motivation
  • Solution Sprint for Team Involvement
  • Micro-Goals and Pulse Check Surveys
  • Access to Mental Health Resources
  • Trust and Transparency with Check-Ins
  • Fostering Purpose and Innovation Hours

Transparency and Structured Optimism

From my extensive experience coaching C-suite leaders, I've found that transparency combined with structured optimism is the most powerful motivator during uncertain times. I always advise executives to hold regular "clarity conversations" where they openly acknowledge challenges while highlighting specific areas of strength and opportunity within the organization. One particularly effective tactic I've seen work repeatedly is what I call "possibility mapping" - having each team member identify three positive outcomes that could emerge from the current situation, then working together to create concrete action steps toward those outcomes. This approach shifts the narrative from anxiety about unknowns to excitement about potential opportunities, while keeping everyone grounded in practical action. Moreover, I've observed that leaders who maintain consistent one-on-one check-ins during turbulent periods, focusing not just on work but on individual growth opportunities, tend to maintain higher team engagement and resilience.

Joshua Miller
Joshua MillerMaster Certified Executive Leadership Coach, Joshua Miller Executive Coaching

Balancing Openness and Reassurance

Motivating a team during times of uncertainty is all about striking the right balance between openness and reassurance. I believe in being transparent with my team-but only to a point. Sharing too much can create unnecessary panic, while withholding too much can lead to mistrust. The key is to keep your team informed enough to feel included and valued, while maintaining a sense of stability and control.

One specific tactic I've used is structured, honest communication. During a particularly uncertain period, I scheduled regular check-ins where the team could hear directly from me about the situation and ask questions. These weren't just updates; they were opportunities to address concerns and reinforce the fact that we were navigating the challenges together. At the same time, I focused on highlighting the positives-what we were doing well, the steps we were taking to mitigate risks, and the opportunities ahead.

Another critical aspect is keeping your team feeling secure. If people start doubting the stability of the organization or their roles within it, they'll begin to look elsewhere-like proverbial rats abandoning a sinking ship. And let's be clear: no team, no business. To counter this, I made a point to acknowledge individual contributions and reiterate how each person's work played a vital role in the larger picture. Recognizing their efforts kept morale high and reminded them that they were integral to our success.

Ultimately, my advice to leaders is to be honest, but measured. Provide enough information to show you're not hiding anything, but always frame it within a plan of action and a vision for moving forward. Uncertainty is a test of leadership, and how you navigate it will determine whether your team stays engaged-or jumps ship. With trust, reassurance, and a focus on the team's shared purpose, you can keep your people motivated, no matter how rough the waters get.

Leading by Example with Transparency

One tactic I've relied on is leading by example with transparency. During uncertain times, it's easy for the team to feel disconnected or anxious about the future. I make sure to communicate openly about the challenges we're facing and the plans in place to navigate them. This includes weekly updates, where I share both the wins and the hurdles we're facing.

Additionally, I've found that acknowledging the team's individual efforts, particularly during tough times, makes a huge difference. For instance, during a particularly challenging quarter, I wrote handwritten notes to each team member, acknowledging their hard work and the value they bring.

It was a small gesture but one that really reminded the team that we're all in this together and that their contributions matter more than ever. This kind of personal recognition goes a long way in keeping morale high and creating a culture of resilience.

Celebrating Small Wins

Celebrating small wins is one way I keep my team motivated during both times of stability and times of uncertainty. This tactic reinforces a sense of progress and reminds people that their contributions are valuable, no matter the circumstances we face as a team. A specific tactic that I have used to celebrate small wins is implementing regular "huddles," where we begin the day by discussing positive feedback we have recently received and acknowledging the individual accomplishments of those on the team. To prepare, I like to check our online reviews beforehand to see if there is any new feedback that I can bring into these huddles.

Starting the day on a high note helps team members feel supported and more motivated to continue contributing at their best. But beyond celebrating accomplishments, the huddles also provide a positive avenue for addressing challenges and reframing them as opportunities for growth. This consistent practice helps morale stay high even in times of uncertainty and ensures that every team member feels seen, heard, and inspired to tackle the day.

Clear Communication and Strong Purpose

Motivation comes from clear communication and a strong sense of purpose during uncertain times. I focus on keeping the team positioned with our mission-providing top-notch customer service-and reinforcing how each person's role contributes to that goal. One technique I've used is hosting weekly check-ins where I openly share updates, address concerns, and celebrate wins, no matter how small. For instance, during a supply chain disruption, I emphasized how each team member's problem-solving efforts directly influenced our ability to serve customers. I also provided practical support, like adjusting workloads and offering extra training. By being transparent and showing appreciation, I've found that the team feels more connected and willing to tackle challenges head-on. When people know their work matters, they stay engaged-even in tough times.

Clear Communication and Short-Term Tasks

Uncertainty can create stress, but keeping communication clear and consistent helps my team stay focused. During a challenging product launch when timelines kept shifting, I held weekly 30-minute check-ins where everyone could share updates or concerns. Instead of focusing on uncertainty, we broke down big goals into manageable, short-term tasks. This gave the team achievable wins and kept us moving forward.

One specific tactic I used was creating a shared Slack channel just for celebrating progress—big or small. It gave everyone a space to spotlight efforts and maintain morale. Seeing team members recognize each other's work boosted collaboration and reminded us we were still making progress, no matter the challenges. Small, shared moments of positivity go a long way in uncertain times.

Open Communication and Regular Updates

As an Executive Director, keeping the team motivated during uncertain times is very important to maintain morale and productivity. One of the tactics that I have used is open communication. During challenging periods, I ensure that there are regular updates about the status of the company, strategic decisions, and the reasons behind them. This way, anxiety is reduced, and trust is developed among team members.

For instance, during a recent recession, I called for weekly meetings where we discussed not only the problems we faced but also the opportunities ahead. The team members were encouraged to voice their concerns and make suggestions; therefore, all of them felt heard and valued. In this approach, not only was the team kept informed but also empowered to contribute ideas regarding how to navigate uncertainty.

Ensuring that my team feels engaged and involved in the decision-making process, I have seen increased motivation and collaboration, which are necessary to overcome obstacles together.

Connecting Tasks to Larger Mission

During times of uncertainty, keeping my team motivated involves connecting our daily tasks to a larger mission. At Gig Wage, we're not just processing payments; we're revolutionizing the gig economy. By emphasizing this purpose, the team remains motivated because they see the real-world impact of their work on independent contractors' lives.

A specific tactic I've used is encouraging autonomy in problem-solving, complemented by strategic investments in technology that streamline our processes. For example, by reducing payment processing time for our clients, our team can focus more on innovation, which drives motivation through visible progress.

Additionally, I consistently share external feedback and success stories with my team. When a client, like the CFO from a hospitality staffing company, shared how Gig Wage allowed them to cut down time on payments and focus on business growth, it reinforced the value and effectiveness of our work, boosting team morale significantly.

Craig Lewis
Craig LewisFounder & CEO, Gig Wage

Transparency and Celebrating Small Wins

As an Executive Director, keeping a team motivated during uncertainty involves fostering transparency, reinforcing a sense of purpose, and providing consistent support. Open communication is vital; I ensure regular updates about challenges and opportunities, creating trust and clarity. A tactic I've used effectively is celebrating small wins to maintain momentum. During a critical organizational pivot, I introduced weekly team meetings to highlight individual and collective achievements, no matter how minor. This bolstered morale, reinforced progress amidst uncertainty, and kept the team aligned toward our long-term goals, transforming challenges into shared growth opportunities.

Acknowledging Concerns and Empowering Team

When faced with uncertainty, I believe it's essential to acknowledge the elephant in the room and address the concerns of my team directly. I make it a point to hold regular, transparent town hall meetings where I share my vision, provide updates on the company's progress, and create an open forum for questions and feedback. This helps to build trust and foster a sense of community, which is critical during uncertain times.

One specific tactic I've used to great effect is to empower my team members to take ownership of specific projects or initiatives. By giving them the autonomy to drive results and make decisions, I'm able to tap into their creativity, motivation, and innovation. This not only helps to boost morale but also leads to better outcomes, as team members are more invested in the success of their projects. For instance, I recall a time when one of our developers came up with a novel solution to a complex technical problem. By giving them the freedom to pursue their idea, we were able to implement a game-changing feature that significantly improved our product's performance. The sense of accomplishment and pride that came with it was palpable, and it had a ripple effect on the entire team's motivation and engagement.

Clear Communication and Small Wins

During times of uncertainty, keeping a team motivated requires clear communication, empathy, and a sense of shared purpose. One tactic I have found effective is fostering open dialogue and actively listening to my team's concerns. When challenges arise, I ensure we hold regular meetings where everyone can voice their thoughts, share fears, and suggest ideas for overcoming obstacles. This transparency creates a sense of unity and helps the team feel involved in decision-making rather than passive recipients of changes. Additionally, I emphasize small wins. Focusing on progress, even in small steps, can help the team maintain momentum in uncertain times. I regularly highlight achievements, no matter how minor they may seem, to keep spirits high and reinforce the belief that we are moving forward. I also share the broader vision and remind the team of the impact their work has. When everyone understands how their contributions fit into the larger picture, it helps them stay motivated, even when immediate outcomes may not be certain. By combining open communication with recognition and focusing on progress, I've seen my team stay engaged, adaptable, and resilient through challenging periods.

Fawad langah
Fawad langahDirector General, Best Diplomats

Weekly Wins Session for Motivation

To keep my team motivated during uncertainty, I implement a "Weekly Wins" session where we share successes, no matter how small. This shifts focus to progress, fosters pride, and strengthens our bond. I also acknowledge individual contributions and express gratitude. By consistently highlighting achievements and valuing each team member's role, I create a positive environment that inspires us to persevere through challenges and emerge stronger.

Solution Sprint for Team Involvement

A few years ago, when things were uncertain, I noticed my team was losing motivation. So, I tried something new: a 'solution sprint.' We'd gather quickly, focus on one problem, and come up with ideas together. I'll never forget when a quieter team member shared an idea that completely shifted our approach. It showed me that when people feel involved and trusted, they can do amazing things, even in tough times.

Micro-Goals and Pulse Check Surveys

I create "micro-goals" during periods of uncertainty to keep progress visible and attainable. Instead of overwhelming the team with long-term plans, we focus on achievable weekly milestones. This approach ensures consistent momentum and fosters a sense of accomplishment despite external chaos. Celebrating these small wins reinforces morale and keeps motivation steady. In uncertain times, breaking big goals into small steps creates a clear path forward.

I arranged anonymous "Pulse Check" surveys to understand team concerns without fear of judgment. The feedback revealed areas where employees needed more support or clarity during uncertain times. We addressed these issues head-on, making small but impactful changes to workflows and communication. This tactic built trust and ensured the team felt their concerns were prioritized. Listening and acting on feedback turns uncertainty into an opportunity for growth.

Jason B. Javaheri
Jason B. JavaheriCo-Founder & Co-CEO, J&Y Law

Access to Mental Health Resources

Provide Access to Mental Health Resources Without Stigma:

I prioritize creating a supportive space for discussing stress and mental health openly.

We offer access to counselors, meditation apps, and flexible schedules when pressure peaks. This approach shows that we value people's well-being as much as their productivity. Motivation thrives when employees feel seen, supported, and allowed to recharge. Taking care of mental health boosts resilience and trust across the entire organization.

Creating a "Future Vision" Board:

I gathered input from the team to create a visual board of future goals. This exercise helped focus energy on opportunities instead of dwelling on challenges. Seeing their ideas included motivated the team to push forward with renewed excitement. The collaborative vision board reminded everyone why they're here and what's possible. It's a powerful way to shift mindsets from uncertainty to collective ambition.

Trust and Transparency with Check-Ins

The crypto market is full of uncertainty, ups and downs, and as the leader of my team, I realized that staying motivated doesn't depend on loud speeches or encouraging conversations - it's about trust between people and honesty. That's why I introduced "check-ins" to my company, which helped me understand the team better. These are regular, informal meetings with all employees where I talk about current achievements and difficulties we have encountered. I use only facts to convey the real situation the company is in. Each team member can express his or her opinion, share ideas and new solutions, or simply thank each other for their hard work. In these meetings, I am only interested in one outcome - building trust in the team and giving everyone a chance to speak. We don't discuss strategies or plans, but simply share internal experiences and conditions to determine how ready the team is to move forward and whether it can be inspired. Combined with celebrating even small milestones, these meetings have the maximum impact. Each team member feels involved, understands that he or she is valued and his or her accomplishments are respected, but at the same time, the facts are not hidden, even about problems in the business. Building trust and transparency in communication has become the key to motivating my team to work together for the common good of the company. Sometimes it is more important for a leader to listen than to talk. It is the team that should be given the right to have a voice in the decision-making process, because the leader cannot do it alone.

Fostering Purpose and Innovation Hours

To keep my team motivated during uncertain times at BestOnlineCabinets, I focus on fostering a strong sense of purpose and connection to our mission. I remind the team how their work directly impacts our customers, especially when transforming spaces with our high-quality kitchen cabinets and innovative designs. This connection helps maintain enthusiasm and commitment, even when challenges arise.

I've implemented innovation hours where team members can step away from their usual tasks to brainstorm new ideas or improvements. It encourages creativity and empowers the team to contribute to our direction, making them feel more invested in our success. It also cultivates a collaborative atmosphere where everyone's voice is heard, which is crucial during uncertain times.

I prioritize recognizing and celebrating resilience. Acknowledging the team's hard work and adaptability reinforces their value and boosts morale. This maintains momentum and focus, ensuring we deliver exceptional products and service regardless of circumstances.

Josh Qian
Josh QianCOO and Co-Founder, Best Online Cabinets

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